intergerma cooperates with MICE access. The hotel & conference planner intergerma, which has been established on the conference market since 1983, has been published by EuBuCo Verlag Hochheim since May 2017. Last year the publishing house extended its portfolio with the trade magazine CIM Conference & Incentive Management, one of the leading publications with many years of experience in the MICE industry, as well as the intergerma Hotels & Tagungsstätten Planer. The EuBuCo publishing house also includes the trade journal touristik aktuell and the e-learning portal Expiprofi.de.
In view of the strong intergerma brand and the new strategic orientation, the cooperation with MICE access was obvious. The cooperation is intended to offer hotels and event locations that have booked meeting packages with intergerma a new added value. This is achieved by the fact that customers can now inquire and book hotels and venues directly via intergerma in a user-friendly manner.
Sven Bergerhausen, CEO of MICE access, is very much looking forward to the cooperation and further steps with intergerma: “During my training as well as at the start of MICE access, intergerma was a constant companion and inspiration for new technological approaches. So it is not difficult for us to be a competent partner for intergerma in the future. I am very much looking forward to working with intergerma and am curious to see what we can achieve on the basis of our white label and interface solutions.”
EuBuCo CEO Alexander Ebel is also confident: “intergerma is still a strong brand in the conference sector and MICE access is an innovative and leading company. This combination allows us to look to the future strengthened.”
The intergerma Handbook has been published for 35 years as an elementary building block for event management with a circulation of 30,000 copies and trade fair displays at specialist events. In addition, the intergerma newsletter provides monthly information on current topics in the industry. As a cross-media marketplace for the planning and execution of conferences, MICE access’s white label technology will now round off the offering in a user-friendly and convenient way. The intergerma meeting packages offer participating hotels, congress centres and event locations not only a comprehensive presentation in the handbook but also a contemporary, cross-media marketing mix of print and internet. The magazine CIM – Conference & Incentive Management also creates meaningful synergies. Both publications combine their strengths and offer readers and customers an all-round package for planning and holding conferences and events.
Press Contact intergerma:
EuBuCo Verlag GmbH
Mrs. Katrin Schmidt
About MICE access
MICE access offers a comfortable platform for international hotel and location bookings with a focus on the MICE (Meetings Incentives Conventions Events) segment. MICE access is offered exclusively as a white label and interface solution for providers and agencies and is the German market leader in this area. With its comprehensive interface solution, MICE access is a kind of “channel manager” for the MICE industry and networks the hotel industry with many international distribution partners. The customers of the distribution partners can find and book hotels and locations for business trips, conferences and trade fair appearances online via the platform. With personal access, customers can request and book more than 17,500 group and conference hotels as well as meeting and event locations worldwide (online RFP process). In addition, it is possible to book rooms directly in more than 500,000 hotels worldwide (instant book process).
Press contact MICE access:
MICE access GmbH
Mrs. Ava Stemmann
phone: +49 (0) 40 2093221-10